Why strategy is the most important part of building a brand
What is the most important part of building your brand?
This isn’t an easy answer. There are so many elements of building a successful brand. But if we had to pick just one component, it would be establishing a brand strategy.
But what does that mean, really?
If you’ve ever fallen victim to the lie that a pretty logo will give you a sought-after, successful brand… if you’re not feeling clear and confident in your message… if you aren’t attracting the right clients… if you find yourself constantly wanting to tweak your brand because it doesn’t feel like *you*… you need Brand Strategy.
Too often, business owners think they can slap something together and call it a day as long as it looks good, copy what their competition is doing only to not see the results they’re hoping for, follow trends not realizing inconsistency is hurting them, or skip the key piece that can have the highest ROI.
But simply covering up a lack of strategy with new fonts, pretty colors, or a logo isn’t going to solve your problem! Sure, design is a huge part of the equation, but that’s the thing… it’s just a part of it. And it shouldn’t be developed until the groundwork (aka the strategy) as been laid. Without first diving into Brand Strategy, your visuals will always feel incomplete.
Brand strategy and a clear brand message are crucial to building a brand that connects and converts — and most business owners are leaving money on the able because they’re not investing in it. But overlooking your Brand Strategy is like turning off the GPS on a road trip… you’re lost, winging it, and won’t end up where you want to go.
Our biggest goal as Brand Designers isn’t to make you a pretty graphic. It’s to solve your problems. Problems like:
Not getting bookings…
Struggling to stand out from the competition…
Only attracting price shoppers…
Not feeling confident in your message or marketing…
Our clients often come to us feeling disconnected with their current brand (if they even have one), and in most cases, it’s because they didn’t work with a strategy-led designer… they haven’t been guided into discovering what truly sets them apart — and we’re not just talking about how your products or services are different here, that only scratches the surface.
Before the design work ever begins, we first need to clarify the value you bring to your audience, their needs and desires, and build a solid message that speaks to how you solve them. We guide you in building an unshakable foundation, so that you can become the go-to-expert in your niche.
Only then do we build your dream Brand Identity, and teach you exactly how to use it via comprehensive Brand Guidelines that your team can reference whenever you need direction on design decisions.
Don’t chase. Attract.
Are you ready to stop leaving money on the table? Claim your space in your industry, and work with us to build an intentional brand from the ground up! At Voyage Collective, we have an understanding of what it takes to create a Brand Identity that supports your business as you grow and evolve.
