Brand Identity design for Beach Brands
A purpose-led business that aims to do good, Sol is an Australian hat label that ethically makes natural fiber hats. Designed with circularity in mind, natural and biodegradable fibers consist of sustainably-sourced palm straw and high-quality wool, and are made to last a lifetime.
Their logo features a custom font that speaks to the vast landscape, while the icon abstractly resembles a setting sun on the Australian Outback and nods to the circular production process.
Founded by van-lifers, their hats are fit for sunny adventures, tropical vacations, and extreme expeditions alike!
