Brand Identity and logo design for boutique hotels: La Palma Resort and Spa

Introducing La Plama, a resort and spa well overdue for a face lift. With the current influx of new guests and happy tourists, they want to make their resort feel more welcoming.

The color palette is inspired by the palms surrounding the property, while the star of this brand identity is a hand-drawn palm leaf illustration, used in their primary and alternate logo and pattern.