Logo design for a water resistant jewelry brand: Waverly

Introducing Waverly, water resistant jewelry for the ocean lover!

We crafted an elegant logo design for this demi-fine jewelry brand, to reflect the luxe style of their beach-inspired pieces. Made primarily using solid gold, sterling silver, or vermeil, accents of salt-water pearls and foraged seashells can be found throughout their collection.

We love the combined W and A of their customized font, and the sweeping R reminiscent of a wave. A single water droplet hints at their focus on creating water-safe jewelry that won’t turn green or loose its luster, yet it’s minimal enough that it doesn’t crowd the design.