Why your website needs to be built with strategy

First impressions matter

Are you still using a generic Squarespace template? Getting lost in a sea of competitors that are all using a similar design? Or, even worse, is your website weak in comparison?

“It takes about .5 sec for people to form an opinion about your website.”

—8ways

If visitors are coming to your website, losing interest and leaving without buying, or feeling lost and confused, your website isn’t serving you in the way it should be.

Your website is often a visitor’s first impression of your brand, and it only takes half a second for them to decide whether or not it’s worth staying.

What’s your website telling them?

A website built for your goals

You’ve probably heard of brand strategy, but did you know website strategy is just as important?

There are lot of websites out there, and website strategy is what helps ensure you’re clearly speaking to the right people.

Before we even think about design, we’ll start by researching your marketing efforts and competitive landscape, considering target audience and brand positioning, ensuring that every creative decision is led by strategy — so that your website can stand out, and (more importantly!) help you make sales.

In other words, we provide function without sacrificing style.

The benefits of a strategically-built website

Steve Jobs said it best — “design is not just how it looks, but how well it works.”

An impactful website doesn’t just need to look good. It needs to be built good, too. That’s the difference between a DIY and a strategic, standout design!

Your website is a salesman for your business, working tirelessly around the clock, even while you sleep! It should be helping your business grow, plain and simple.

As Squarespace web designers, we’ll not only develop a beautiful website, but one that is purposefully-built, highly-functional, and easy to navigate, so that your products or services sell themselves with ease!

Get a strategy-led website

If you’re tired of staring at a blank page… done trying the DIY route and want to put your best foot forward, you’re in the right place — writing code and intentional design is what we do, and we’d love to work with you to create a tailor-made, one-of-a-kind website that helps you stand out from the crowd and captures your audience’s attention!

Send us a message today telling us about your business and goals.