Product photography for Magic Linen: mens summer style

We’d say summer in Charleston is hot and humid, but steamy is more like it.

Living in a sub-tropical climate, if there’s one thing we’ve learned it’s that natural, breathable clothing makes all the difference, and that means no synthetics. When it comes to beating the heat, linen is our fabric of choice. Don’t get us wrong — linen is great to wear year-round (and we do!), but it’s especially ideal for warmer weather.

While there are numerous benefits to linen, a sustainable fiber made from the flax plant, we particularly love it for it’s breathability and moisture-wicking qualities. Temperature-regulating, linen fibers are hollow, allowing for more airflow and absorbing moisture without feeling damp.

For mens linen wear, we can’t recommend Magic Linen enough.

Outfit Details: Nevada Linen Shirt in Matcha Green MAGIC LINEN // Act Chino Shorts WARP + WEFT // Draftsmen Leather Sandals REEF

We’ve been huge fans of Magic Linen for years now, especially in regards to their linen bedding.

More often than not, when someone hears the term “slow fashion” they immediately think of women’s clothing, so it may surprise you that this brand is also a go-to for mens sustainable clothing!

Handcrafted in Vilnius, Lithuania, Magic Linen makes it a priority to create timeless, long-lasting products. They offer a rich color palette and unique design details that result in effortless style. A made-to-order concept prevents unnecessary waste, and only products that are in consistently high demand are kept in stock. In an effort to be zero-waste, any scrap materials are repurposed into smaller items, such as tea towels or oven mitts.

Contributing to a positive shift in the textile and fashion industry by leading the way in sustainable practices, locally-sourced linen fabric minimizes the CO2 impact of transportation. It’s also Oeko-Tex certified, meaning is absent of harmful substances and chemicals frequently found in fast-fashion brands. In an industry notorious for poor working conditions, Magic Linen ensures the best possible work environments for a small, in-house team. To further reduce plastic waste, Magic Linen partners with an environmentally-friendly package supplier, and uses biodegradable mailers made of corn-starch.